Very important question arises while writing content of the website in the mind of content writer is – “What type of content should your web page have?” Would it be user friendly or search engine friendly? It is very common practice to write content in a user friendly mode to attract users at most. Web page should eye catchy to attract users at first sight. But it is not about stuffing your content that will make search engine sufferer & became difficult to optimize. It’s a very big debate. There should be a balance in both.
Your content must be unique, simple, well organized & eye catchy for users. So, human beings and Search Engine Spiders find your website easily on internet. The aim of being top of the search engines for particular keywords is so that web users can find your site. But if your site is not user friendly, it will not convert and you will finally end up with a useless site.
When writing content for your site, you need to keep a few things in mind that will help the user read through a page. Short paragraphs and bullet points are best because they will more easily attract the eyes. On the contrary long paragraphs that make a page look like one block will scare people away.
Like a salesperson, if you want to sell something on your site, you need to list the main interesting points and put calls to action at strategic points to ensure that you will capture as many sales as possible.
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By - Rahul Chadha