We have different type of SEOs but it would be prefer to go with ethical Search Engine Optimization to get fair and best solutions. Search Engines are intelligently design to find out all these wrong practices that are used to give some immediate benefit to site user but it really cause problem in long run. So, Optimizer should always go with ethical approach to give justice to Site & Search Engines.
1. White Hat SEO- Called as Ethical SEO, it follows Search Engine Guidelines. In this a content page that the search engine indexes and subsequently ranks, would contain the same content that a visitor would see.
2. Black Hat SEO – known as Un-Ethical SEO, is an approach that tries to achieve high rankings in short time by using various SEO techniques that don’t follow search engine guidelines, or treated as means of deception. It uses text that is hidden, either as text colored similar to the background, in an invisible div, or positioned off screen.
3. Gray Hat SEO – These are SEO tactics that cannot be termed either as ethical or unethical, but can be termed as something in between the two. It is unlikely that a site gets banned or can have negative effects on it, due to following Gray Hat SEO tactics.
4. Green Hat SEO – It is just a matter of putting all unnecessary tactics and SEO actions to an end and focusing on what all is essential to get in website visitors.
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By – Rahul Chadha