SEO (Search Engine Optimization) is the process to optimize website in an excellent way so that it would gain the top rankings in Search Engines like - Google, Yahoo, MSN, etc. Search Engine Optimization includes various techniques to rank keywords in search engines. Now a days, one more relevant concept comes into action is PPC (Pay Pe Click).
PPC (Pay Per Click) is method to achieve best traffic in less time. Its a paid advertising method to force all internet users to see your link. Its also an effective way to increase traffic resources. PPC can be done in number of ways.