Internet marketing is a very powerful domain which plays an important role for website promotion. In today’s world, every business has websites launched on internet which express business globally but it increased a high traffic on search engines. So, search engines developed some standard techniques & policies that help them to sort & search websites in a huge database. Internet marketing strategies & policies help search engine to sort these websites give rank to suitable client.
Marketing plays a solid role in business development but in this new era, businesses are developing more through internet than other modes. So, it’s very much essential to marketize business online. To solve this problem, a very unique mechanism came into existence i.e, Internet Marketing. It includes all basic marketing strategies & policies skills to improve business ratings. Internet marketing improves website rankings in search engines that directly or indirectly improve business sales.